From explanations of the “Twelve Natural Laws of Building a Great Business” to “Writing and Using Guiding Principles,” Zingerman’s co-founder Ari Weinzweig shares eighteen different "secrets" that will help you grow and run your business. The experiences are compiled into bite size, easy to digest lessons. You can read section by section.
This is a book for leaders and entrepreneurs of small companies, large companies, non-profits or anyone in any type of organization. You don’t need to be in the food business. What you do need to be feeling are growth pains. Here you can get practical help from someone who can relate to your problems. This book is written by a small-business owner from the perspective of a small-business owner, not a managerial consultant, not a professor reciting a series of “studies.”
Selected as one of INC. Magazine's 2010 Best Books for Business Owners.
Zingerman’s is “the coolest small company in America.”
"This magnificent tome will help anyone interested to learn how to do the right thing (and increase sales) without selling out to the man."