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All of our Zingerman’s Bakehouse pastries and coffee cakes are baked with full-flavored ingredients, but without preservatives. The good news is we’ve done the hard work of tasting and testing to ensure that they can be enjoyed for weeks to come.

If enjoying soon, keep them at room temperature.

Each baked good will have an “eat or freeze by” sticker that is about two weeks from when the package ships out. If enjoying the treats within a week or so of delivery, they can be kept at room temperature in the packaging they arrived in or in a plastic bag. Avoid the refrigerator, it can ruin the texture.

If enjoying later, keep them in the freezer.

For longer term storage, all of our baked goods freeze well for up to three months. They can be stored in the freezer in their original packaging or, if they’ve been opened, double wrapped in plastic bags. 

After the freezer, it is best to allow frozen pastries and coffee cakes to defrost slowly at room temperature in the packaging. That’s all–though with some pastries like scones, a little warm up in an oven will make them extra delicious. 

1. Butter tastes better

You can’t tell just from looking at a cookie or a piece of cake whether it’s been baked with butter or shortening. The bottom line on baked goods’ flavor is that butter tastes better. It’s also about ten times more costly, so many bakeries make the choice to use less expensive shortenings or margarine. You can taste and smell the difference—pull apart a Bakehouse cinnamon roll and stick it right up to your nose. The sweet, rich scent of butter is right up front, followed by the soft smell of the cinnamon. Shortening, on the other hand, has no aroma to speak of. Good pastry should smell good.

2. Better butter

Zingerman’s Bakehouse doesn’t just use any butter. Many of our baked goods start with sweet butter from Grassland. It tastes better, has less water, and more flavor. There’s no way around it—the better the butter the better the baked goods.

3. Belgian chocolate

There’s chocolate. And then there’s Belgian chocolate. Our chocolate chunk cookies are loaded with big bites of great chocolate, including Callebaut Belgian chocolate. Higher in cocoa content, Callebaut is chocolatier, richer, more delicious than the inexpensive, mass-produced chocolates you’ll find in most baked goods.

4. Real maple syrup

Not Pearl Milling Company or Mrs. Butterworth’s—we use real 100% pure maple syrup from northern Michigan to sweeten our oatmeal raisin cookies. Sugar sweetens. But maple syrup adds depth, flavor and character to a cookie.

5. Country-style sour cream

I’m a sour cream addict from way back. And the sour cream we get is so thick we’ve had guests think that we’d given them a dish of butter by mistake. (Standard issue sour cream is thin and watery by comparison.) It adds enormous richness and flavor to our sour cream coffee cake.

6. Real vanilla

Real vanilla is a the first thing that big bakeries eliminate. You can use industrial, imitation vanilla for about a twentieth of the cost of the real thing. And, by proportion, you use so little vanilla in a batch of baked goods, it’s easy to delude yourself into thinking that no one will notice. But… you can clearly taste the difference. Real vanilla is literally almost 150 times as complex in flavor as artificial vanillin. Take away anything else, but please, please don’t take away my vanilla—it adds incredible aroma and flavor to anything it’s used in.

7. Red Flame raisins

Thompson raisins—the ones in the little red boxes—are such a standard that many people have never had the chance to try anything else. But there are other raisins out there, and not surprisingly, some taste a lot better. Red Flames are plump, juicy, joyously flavorful. They’re the star in our Bakehouse’s oatmeal raisin cookies, pecan raisin bread, and cinnamon raisin bread.

8. Organic unbleached & unbromated flours

The better the flour, the better the baked goods. We use organic AP flour for practically all of our breads and baked goods.

9. Fresh eggs

The norm nowadays for commercial bakeries is to use frozen eggs that come in white plastic buckets. We stubbornly stick to old-fashioned eggs in the traditional oval-shaped white shell, the way they made ’em “back in the old days.”

10. Toasted pecans, almonds, and walnuts

Toasting takes time and time is money. But it also adds a lot of flavor to nuts. So we do it. Toasting brings depth to the walnuts in our sour cream coffee cake, the pecans in our pecan pie and pecan blondies, and everything else we make with nuts in it.

11. Indonesian cinnamon

Cinnamon is such a staple in baked goods that a simple switch from one cinnamon to another can make an enormous difference. We stick with Korintje cinnamon from Indonesia, which has a rich flavor with a tongue-tingling tickle to it.

12. Love

The crew at the Bakehouse is adamant that everything that enters and emerges from their ovens does so with the same personal seal of approval—the kind you’d get if you went over to your grandmother’s for a cold glass of milk and a brownie right out of the oven.

Virginia Diner Peanuts are unmatched in flavor for a couple reasons. One, they start with great peanuts. And two, they fry them.

Arriving in Great Peanut Country.

You enter Wakefield, Virginia on Highway 460E. It’s a four-lane road where the vistas alternate between crowded trees, kudzu covered abandoned houses, high fields of corn, low fields of peanuts. When you pass the fields the air is warm. When you hit a stand of trees the temperature changes, you hit a patch of cool, dark air. A few roadside shops do business in heavy machinery. The only other vehicles seem to be trucks hauling lumber. There are some old motels. There are billboards advertising a festival called “Pigs, peanuts and pines.” You are in peanut country and you’re about to arrive at Virginia Diner.

Virginia Diner buys super large extra whole Virginia peanuts, the top 2% of the crop.

They’re different than America’s most common nut, the runner, which is smaller, rounder, shaped more like a pea than the long, lozenge-shaped Virginia nut. (Planters uses runners, as does Snickers and most peanut butter manufacturers.) Their size and density contribute to the terrific crunch.

Virginia Diner peanuts are fried.

Growing up in Michigan I knew of peanuts two ways: roasted in the shell or out of the shell. Virginia Diner, however, has always fried them. The diner originally made them in small batches in their french fryers right on the kitchen line. When they got too much business they built a small fry facility out back. They didn’t automate, they just bought more french fryers. (This makes me wonder why more restaurants don’t offer freshly fried peanuts?)

You won’t be able to see any evidence of frying in your nut. The shelled peanuts look clean and blond in the tin. So what’s the difference between a fried peanut and a roasted peanut? To me the main difference is texture. To some extent you can think of the difference between potatoes French fried and roasted. French fries are crispier, with a textural pop. Fried peanuts have that same crispy, satisfying crunch. And unlike French fries, fried peanuts keep their texture in the tin. Weeks after opening—a length of time I can honestly say I’ve only experienced once, and by sheer force of will—they still have a zip to them that roasted nuts lack.

Virginia Diner blanches their peanuts before frying.

It’s a step few peanut fryers take. It adds time and expense, but it also stops the peanut from absorbing much oil in the fryer. Eat a handful of Virginia Diner peanuts and your hands are remarkably oil-free. They don’t leave any grease in your mouth. As anyone who’s fried food at home knows it’s a bit of a technical feat to fry to the correct texture with no greasiness.