Which comes first, the chicken or the egg? How about the design of a new box, or the stuff to put in it? In this case, it started with the design. Our illustrators created a supremely fun, under the sea themed box. And as we all oohed and ahhed over the jellyfish and manatees and whale sharks, we suddenly realized just what this box was meant to hold: terrific tinned fish.
We fill the box with Ortiz’s bonito tuna from Spain, anchovies from Italy, and a trio of Portuguese fish: sardines, salt cod, and mackerel.