The prince of paprikas, the sultan of spices.

Nothing replicates the flavor of authentic smoked Spanish paprika, made in the parched southwest region of Extremadura. You can't miss the difference. The flavor and aroma are deep, intense, sweet, spicy and smoky. It's become my secret ingredient for pasta sauces or omelettes. It magically transforms anything it touches.

"...insanely popular in restaurants but still barely making inroads among home cooks."
Mark Bittman, New York Times

Picante (hot) is quite spicy.