Rico Womble is our Markets Team Guru at Zingerman's Mail Order—that means it's his job to make sure that every product has a designated home in our warehouse. When we asked him about his favorite product, here's what he had to say:
I always saw these boxes marked "kifli" sitting in our Mail Order warehouse. I couldn't see inside the box, so I always wondered “what is this?” Then one day I was at a staff event and they were sitting on the table as a snack: little crescent moon desserts that were sent down from the stars. I couldn't believe how buttery and almondy they were, exactly in balance. And then with a dusting of powdered sugar goodness on top—it just works. All I could think of the whole meeting was crumbling them over ice cream. Soon after that I led a tasting of them with our crew here at Mail Order and now we have a whole new group of kifli converts.