Everything about these cookies is big. 

The cookies themselves are almost a quarter pound each. The Red Flame raisins in the Oatmeal Raisin cookies are at least three times the size of normal raisins. The crystallized Australian ginger in the Ginger Jump-Ups comes in big, spicy chunks.  The flavor too: it's big enough to leap out of your mouth in a shout—something I've seen happen a couple of times after someone takes a bite. 

We'll fill a gift box with four of each flavor. Given how big they are, it’s amazing how easy it is to polish off two in an afternoon.

That means, depending on their willpower, the person you send them to will either hate you or love you. With big things like these, there's no in between.